Wenzhou, a new model transformation and upgrading of manufacturing

France sent seven core business groups join forces to create "good school clothes" and to attract more than 100 Alliance collaboration of local businesses - for a few days, a same content ads, appear in different media Wenzhou - one called " UNIQLO clothing sent Holdings Limited "high-profile debut of the new company, began a large-scale recruitment of management staff!

Under the influence of the financial crisis, the current economic situation is still grim. While some companies are still thinking about how to cut costs, when this "new" business, to the Wenzhou economy has brought a dash of color.

Investment in the formation along the list of shareholders of this company, we see the law school group, Austrian Ben ni clothing, stretch Di clothing, Yuen Austin clothing, footwear Tema, Thai Power Industry ... ...

"UNIQLO sent by the eight core enterprise jointly set up, will attract more than 100 local manufacturing enterprises as the product of excellent collaborative business alliance." Birth of this new method to send the company's chairman Peng stars, calling it a " combination, to small and great "and" Breakthrough program, "he said, this is a manufacturing company in Wenzhou, an attempt to upgrade, but also enhance the Wenzhou region Baotuan brand a try.

Worked out a new brand clothing

Crisis, Baotuan heating is undoubtedly a good idea. Late last year, have a joint Chamber of Commerce City clothing enterprises form a new company ideas, Wenzhou clothing industry, "Young Marshal", French School Group Chairman Peng stars pushed to the foreground. February of this year, Peng and Olympic star Ben Cheng Chen-ni love clothes, drawing, clothing Jinxian Zhong Di, JIANG Hai Wan Austin clothing, footwear Tema Liao Weijun, the Thai forces in industrial Zhengxiang Bo, who meet, decided to go for it.

The next two months, eight core enterprise chiefs almost every day spent in a meeting to discuss matters of policy from the macro-economic situation to the company structure, product positioning everything. On product positioning, they will be a full two days before it was finalized to open.

"UNIQLO School" framework with the company brand image gradually clear up - take the popular product line, the first phase of the registered capital of 100 million yuan, France sent 34% of the shares of the Group, the largest shareholder. 5 years, the company's total investment will reach 20 billion yuan, and strive to achieve product sales of over 100 billion yuan terminal.

"The company has not formally established, we received a letter of intent sent by foreign companies, they want to send UNIQLO brand to introduce the European market." Peng Xing said, this is a bit to his surprise, though he registered in Europe, "excellent Yi School "logo, but the actions of foreign faster than imagined, it also increased his confidence in the good operation of the brand.

Currently, the "good clothes to send" the preparatory work has been basically completed, has received the SAIC advance approval of enterprise name issued the notice.

OEM enterprises from Wenzhou

"UNIQLO School" positioning to garments, including suits, casual wear, business casual, etc., taking into account the shoe leather, bags, jewelry and so on. These products will be essentially by the OEM manufacturers in Wenzhou.

In the sample room, the reporter asked to see the upcoming new brand, all kinds of products are placed in an orderly fashion strong flavor.

"Because of our core business has always been dominated by clothing production, so our line will not have any localized problems." Peng Xing said the company is established, will mainly rely on local manufacturers to absorb the clothing, shoe, leather goods and glasses as the product of outstanding manufacturing enterprises Alliance cooperative enterprises, as "excellent clothing to send" OEM production.

And "excellent school clothing," "marriage", for those manufacturing enterprises, will not only guarantee of production orders - has a bank with this new company a written undertaking: as long as is "UNIQLO send" confirmation of the supply provider, can vary in size from the bank credit loans. Joined the company, said that good news, increasing their confidence to further invest to do the production.

Digital Marketing the store and both

In the "good clothes to send" recruitment advertising, both listed in the store manager position, but also e-commerce director. "The new company will take 'physical + virtual' sales model, both for the laying of a wide range of physical stores, but also for mail order, online shopping and other digital marketing. This three-dimensional model, focusing on the present, but also taking into account the future. "Peng Xing said, because the new brand of age from 25 to 50 years of age into account, it must be innovative sales model.

"UNIQLO school" for future development, already have a clear "expansion plans": This year is the "1 +2 program" to promote, Zhejiang, Sichuan, Henan; next year will go into 10 provinces, and to "test the water" of international market; in full swing across the country for three years, will build out the brand influence. "

"UNIQLO faction" has to catch the "Wenzhou name purchase" items - Wenzhou plans to use one to two years in 100 cities set up "Wenzhou famous shopping center." Peng Xing said center opened Wenzhou name where to buy, "UNIQLO School" where stores will be open.